When the NSW Government needed to print 3 volumes of mapping, naturally they came to us – a total of 3000 pages. We’ve sent popcorn, apples, even a taxi as award winning direct marketing pieces through the post. As imbibers of ale from way back, we even sent an invitation in a bottle of beer.
Just like mathematics, we look for patterns in data. We analyse and aggregate and then we test and then we refine and then we aggregate and then we test and then… well you get the idea. The point is we constantly seek responses for your optimal customer. And as your business grows and you gain more customers, we help grow a bespoke and responsive database. Ultimately this means more sales for your business. Sound good?
To paraphrase David Ogilvy in the sixties, direct marketing is our “… first love and secret weapon”. Today, we see direct communication as all engaging human interaction, regardless of medium (yes, that includes twitter, instagram and facebook). But the real mastery comes from understanding customers, especially with social media.
Streamline marketing production and distribution. With WebPrint, your customized web-to-print marketing makes it easy for creative agencies and enterprise-level businesses to control, distribute, track and personalize elements within branded campaigns:
√ Control branding elements and
integrity of brand identity
√ Create personalisation of marketing materials
√ Reduce costs – management, production,
printing & storage to name a few
√ Maintain a centralized customer data profile
√ Track campaign ROI and marketing activity by location, associate or client
Fact. Technology will continually rapidly move forward. “Duh!” you say? Well, what about this… As technology diverges, the relationship with your customers must become more intimate, otherwise you will lose them to a competitor. Fact.
So, we live in an age of change.
Fact. Customers will stay and so will the internet. Why not bring the two together? Your customers via your internet – an internet that you control (and help your customers to control).
So, we start with your customers and your competitors’ customers, we then analyse and refine and target. We are even experts in facilitating predictive modelling studies (a bit like the crystal ball of research). Then we create the most creative execution tailored to your business to pique curiosity, engage and elicit a response.